For four decades, the University of California at Los Angeles has administered the Cooperative Institutional Research Program Freshmen Survey, recording the values, attitudes and backgrounds of the high school graduates who will become the next batch of American college students. Their self-reported answers form the backbone of a large trove of data that has served to illuminate trends in higher education.
Today, UCLA's Higher Education Research Institute is releasing a broad overview of trends gleaned from the survey. The report, "The American Freshman: Forty-Year Trends 1966–2006," highlights some striking changes in the makeup of college freshman classes, many of which confirm widely reported trends -- but not without a few surprising findings.
Amid reports documenting the widening gap between the lowest and highest earners in America, as well as concern among educators that selective institutions are mainly the domain of the financially advantaged, it might not come as a surprise that today's freshmen are the most well-off since at least 35 years ago -- with median incomes 60 percent above the national average, as compared to 46 percent above average in 1971. The report also highlighted a difference between public and private incoming freshmen: the income of families sending students to public institutions is rising faster than that for students at private colleges.
Income Gap Between National Average and Median Parental Income of Freshmen (2006 Dollars)
| Type of Institution | 1971 | 2005 |
| Public | $17,800 | $25,600 |
| Private | $27,300 | $35,700 |
Meanwhile, two developments in students' attitudes toward life provide either contradictory or nuanced responses -- depending on one's point of view -- about financial goals and altruism. Being well-off is students' number-two priority (73.4 percent) -- second only to raising a family -- but helping others comes in third, the highest it's been as a priority in 20 years.
The percentage of freshmen last year who predicted they'd participate in community service also increased significantly, while being a community leader was rated more important than ever (about a third considered it "very important" or "essential"). The report also noted the increased engagement in community service at the high school level, although it wasn't clear how much of that was due to college admissions pressures and graduation requirements. Instead of concluding that today's students are becoming more materialstic, John H. Pryor, director of the CIRP survey, interpreted these trends as showing that students are "very interested in raising families and helping others, both of which are accomplished with greater ease if one is well-off financially."
These trends have been ongoing within a rapidly changing demographic environment. In 1971, 90.9 percent of first-time, full-time freshmen were white, while today the percentage is down to 76.5. Since then, all minority groups have made attendance gains, although at different rates and some, like African Americans, already reached their numerical peak and, due to various factors, have slowly decreased their share of the freshman population.
| Racial/Ethnic Group | 1971 | 1980 | 1990 | 2000 | 2006 |
| White | 90.9 | 84.1 | 80.7 | 76.1 | 76.5 |
| African American | 7.5 | 12.5 | 12.1 | 10.4 | 10.5 |
| American Indian | 0.9 | 0.8 | 1.3 | 1.9 | 2.2 |
| Asian/Asian American | 0.6 | 1.4 | 3.8 | 7.1 | 8.6 |
| Latino/a | 0.6 | 1.4 | 2.2 | 6.7 | 7.3 |
| Other race | 1.0 | 1.7 | 1.8 | 3.6 | 3.6 |
| Multiracial | 1.3 | 1.2 | 1.7 | 4.8 | 7.2 |
The report also highlighted several other trends: